Save Our Sharks highlights the terrible price of tradition. Sharks are finned alive for a tasteless soup with no nutritional value. Once the privilege of only the affluent, new wealth in Asia has made shark fin soup more affordable. The high price of fins makes shark fishing very profitable and millions are slaughtered every year. Many species now face extinction. Life on earth relies on the sea. The ocean needs sharks: the killing must stop.
Running time: 6′ 16″
Save Our Sharks – aims to influence the next generation to open their eyes to the devastating cruelty and terrible waste caused by shark finning all in the name of tradition.
Save Our Sharks is part of the Save Our Seas short, ‘sticky’ film campaign. The film delivers a conservation message in a provocative way designed to vividly remain in the mind of the viewer. The film featured during European Shark week and has been shown at several festivals including Wavescape in Cape Town (SA surfer’s festival) and the Fuji Rock Festival in Japan attended by 180,000 people. It won a Panda award at the Wildscreen Film Festival and was part of the Save Our Seas campaign category entry that won a ‘Rocky’ award at Jackson Hole Film Festival.
Save Our Sharks has been provided to WWFHK (Hong Kong) and Wildaid to help with their campaign work. It has been translated into Mandarin for distribution in China.
China has banned shark fin soup at its’ official banquets. Save Our Sharks is part of a collective effort by conservationists that has made a difference in the battle against shark finning. See: China Bans Shark Fin Soup at Official Banquets
The Save Our Seas Foundation hope to continue campaigning with the film to reach as many viewers as possible and change a tradition that is having a serious negative effect on sharks worldwide.
Mandarin Version: https://vimeo.com/46685530
Producer: Caroline Brett – firstname.lastname@example.org
Director of Hong Kong sequences: Jo Ruxton
Camera: Dan Beecham, Tom Campbell, Dennis Coffman, Alex
Hofford, Paul Menge, Lesley Rochat & Wade Muller
Editor: Alan Miller
Save Our Seas Foundation: http://saveourseas.com/
Animal Welfare Director, Dave Neal, commissioned Environment Films to produce a short film about the use of animals in entertainment across China. Dave Neal had spent many arduous months filming at zoos and safari parks and had approximately 10 hours of harrowing footage. For the film to be widely watchable, a duration of ten minutes was decided on, making the selection process challenging.
To give the animals a voice, Environment Films wrote a script and invited supporter Terry Waite CBE to read. Aside from the script Terry Waite reflected on his own experiences of captivity in Beirut (1987-1991), drawing parallels to the imprisoned animals thus strengthening the film’s sentiment of compassion. Music by Moby was also secured for the film.
The Performance and accompanying press release was released via the Animals Asia Foundation and Environment Films websites. The response within the first hour was overwhelming, from the public, current supporters, journalists, television crews and radio stations – the phone rang off the hook!
CNN News ran part of the film that night and it featured in almost every UK broadsheet newspaper the following day. Dave Neal was invited onto further television stations and radio broadcasts to speak firsthand about the campaign and the work of the Animals Asia Foundation.
Within 5 days of the film’s release it had been viewed over 7,000 times on YouTube and the numbers continue to grow.
Thousands of people have been affected by the film and have shown support by sharing it via SNS.
The Performance has since been translated into numerous languages and continues to reach out to people worldwide.
Campaign film for the Animals Asia Foundation
Following the Animals Asia Foundation investigation and Environment Films’ film The Performance, the Chinese ministry responsible for zoos issued (on January 18th 2011) a complete ban on the use of animals in performances in zoos and circuses across China. Politics were changed.
The film has reached the hearts of many and helped further the message of animal welfare in general.